Best Baby Registries of 2024 and Why You Should Have More Than One

Written By: Megan Svetz
Reviewed By: Samantha Wood
Published:

We set out to find the best baby registries and after comparing a variety of options we think the best solution is registering for more than one baby registry, since each registry provides its own pros and cons.

But, if we had to pick one, we discovered through our testing methodology that Amazon’s baby registry is one of the best baby registries! Check out our full list to see which registries are right for you!

Best Baby Registries of 2024

1

Amazon baby registry logo
BEST OVERALL
Amazon Baby Registry
Create an Amazon Registry

Most of your guests are already familiar with using Amazon, plus with its Welcome Box, Completion Discount, and product selection it’s our top choice. See the Pros and Cons…

2

Target baby registry logo
BEST FOR RETURNS
Target Baby Registry
Create a Target Registry

Most mothers love to physically test some of their wishlist items beforehand. Target is a great option for this and they provide a flexible return policy. See the Pros and Cons…

3

Babylist baby registry logo
BEST UNIVERSAL
Babylist Baby Registry
Create a Babylist Registry

Babylist was built specifically to help curate and build a baby registry that allows you to add items from anywhere. See the Pros and Cons…

4

Walmart baby registry logo
BEST BUDGET
Walmart Baby Registry
Create a Walmart Registry

With many physical locations throughout the country, Walmart is a top pick for baby registries for many families. See the Pros and Cons…

5

Pottery Barn baby registry logo
BEST NURSERY DECOR
Pottery Barn Baby Registry
Create a Pottery Barn Registry

With some of the cutest decor, Pottery Barn makes it to our best baby registries list. See the Pros and Cons…

6

Etsy baby registry logo
BEST FOR CUSTOM
Etsy Baby Registry
Create an Etsy Registry

Looking for a little something more unique? Etsy has you covered for handcrafted or custom items. See the Pros and Cons…

Creating the right baby registry will make your life much easier. You won’t have to worry about thinking of gift ideas, or worse, having to go to a store and being denied a return for a gift that you don’t want to keep. You can see below exactly what we looked for when comparing the different registration options available and why we think Amazon has the one of the best baby registries at the moment.

Each registry provides a different experience: ease of setting up, online, return policies, customer service, gifter experience and more. In our testing we found Amazon was one of the best baby registries because of its ease of use, convenience, gifter familiarity, and a large selection of baby items. 

1. Amazon: Overall Best Baby Registry

Finding an amazon baby registry via the search

OVERALL RATING

9.0 out of 10 BGE rating


The Amazon Baby Registry is our pick for Best Baby Registry because it not only includes the largest selection of baby items, but it also includes a Welcome Box and a Completion Discount to help you save up to $300 on additional baby items from your registry.

DETAILED RATING

Ease of Use: Parent

9 out of ten rating

Ease of Use: Gifter

Product Selection

9 out of ten rating

Deals & Discounts

9 out of ten rating

Returns & Exchanges

8 out of ten rating

PROS

  • One year return policy!
  • Largest selection of baby products.
  • Quick and easy to set up.
  • Family and friends are familiar.
  • Completion Discount of 15%.
  • Welcome Box after $10 of items purchased.
  • Supports giving gift cards, group gifts, diaper fund.

CONS

  • Need Amazon Prime for Welcome Box.
  • Ensuring you choose a Prime seller.
Create an Amazon Registry

The most popular online retailer provides one of the most user friendly experiences when setting up your Amazon Baby Registry. It is our top pick and provides all the goodies we see in the best baby registries today including a Completion Discount and a Welcome Box.

You will find it easy to create and add items to your registry, and most of your Gifters will be familiar with Amazon and navigation will be easy for them as well. Also, the selection and quality of products is excellent, and if an item on your registry happens to go out of stock you are notified so you can make updates.

The Amazon Baby Registry has an extended return policy of up to one year for gifts purchased from your registry! We did want to point out that gifts you purchase from your list have the standard 90 day return policy. We also found we had a better Return & Exchange experience when adding Prime items to our registry.

Read our in-depth article on Creating an Amazon Registry.

2. Target: Best Baby Registry for Returns

Creating an Target baby registry

OVERALL RATING

8.6 out of ten BGE rating


The Target Baby Registry is our pick for Best Baby Registry for Returns! They provide a fun in-person registry experience, but also make it enjoyable for your gifters. The selection of items isn’t as large as Amazon’s, but they are the best perks of any registry we tested.

DETAILED RATING

Ease of Use: Parent

9 out of ten rating

Ease of Use: Gifter

8 out of ten rating

Product Selection

7 out of ten rating

Deals & Discounts

10 out of ten rating

Returns & Exchanges

9 out of ten rating

PROS

  • One year return policy!
  • Can physically touch many of the baby products.
  • Quick and easy to set up.
  • Two Completion Discounts of 15% (in-store and online).
  • Free Welcome Box (up to $100 value)!
  • Supports group gifting, .

CONS

  • Some items are not available in store.
  • Online experience a little tricky for gifters.
  • Need Red Card for free shipping.
Create a Target Registry

The Target baby registry is a popular choice among expecting parents, offering an in-person experience with a wide selection of products and perks. One of the main advantages of the Target baby registry is seeing and trying out many products firsthand.

Upon signing up, parents receive a free welcome kit and can enjoy a 15% discount on any remaining items on their registry (sadly though some brands are not included). The generous return policy also provides peace of mind, allowing parents to exchange or return items within one year of purchase!

One common criticism of the Target baby registry is that some items on the registry may be out of stock or unavailable at certain store locations, making it more difficult for your gifters. But we feel it is a great second option and one of the best baby registries!

3. Babylist: Best Universal Baby Registry

Creating an Babylist baby registry

OVERALL RATING

8.2 out of ten BGE rating


The Babylist Baby Registry is our top pick for a the Best Universal Baby Registry because you have the option to add items from other retailers as well as Babylist. In addition, you get the Hello Box perk and a completion discount, but it is only 5% (compared to other’s 15%).

DETAILED RATING

Ease of Use: Parent

9 out of ten rating

Ease of Use: Gifter

7 out of ten rating

Product Selection

9 out of ten rating

Deals & Discounts

8 out of ten rating

Returns & Exchanges

8 out of ten rating

PROS

  • Able to add items from other retailers.
  • 9 month return policy from Babylist items.
  • Completion Discount of 5%.
  • Hello Box after $30 of items purchased.
  • Supports giving cash funds, group gifting, and acts of service.

CONS

  • Gift-givers don’t love the experience.
  • Managing list when items run out.
  • Returns vary and are based on the retailer where purchased.
Create a Babylist Registry

Babylist is a flexible online baby registry platform that stands out from traditional registries by allowing users to add items from any store, whether it’s a well-known retailer or a local boutique. Babylist is growing in popularity and is one of the best baby registries.

One of the key reasons why people appreciate Babylist is its thoughtful user-friendly interface and helpful guides. The platform works like Pinterest, making it easy for users to browse the web and add any item they desire directly to their registry.

However, gifters often get confused when they are navigated away from the site, but needing to return to manually check off purchased items. Also, returns can get a little tricky: Babylist has a 9 month return policy on items from their shop, items purchased elsewhere are subject to other store’s return policy.

4. Walmart: Best Baby Registry for a Budget

Walmart baby registry creation page

OVERALL RATING

7.8 out of 10 BGE rating


The Walmart Baby Registry is the Best Baby Registry for Budget Items. They also provide a convenient in-person experience for both the new parents and the gifters. Their selection is more limited than Amazon, but they do provide price matching for some items!

DETAILED RATING

Ease of Use: Parent

9 out of ten rating

Ease of Use: Gifter

9 out of ten rating

Product Selection

7 out of ten rating

Deals & Discounts

7 out of ten rating

Returns & Exchanges

7 out of ten rating

PROS

  • Variety of baby items for any budget!
  • Physical locations are everywhere.
  • Price matching.
  • Free Welcome Box when you start your registry (up to $40 value).

CONS

  • Limited 90 day return policy on many items (others up to 365 days).
  • No Completion Discount.
  • No group gifting.
  • Items out of stock or unavailable.
Create an Walmart Registry

The Walmart baby registry is a popular choice for expectant parents, offering items at a range of prices. The Walmart baby registry is easy to use, with creating an account and adding items to the registry being a straightforward process.

Similar to Target, Walmart offers an in-person registry experience for both parents and gifters. And although products are limited or unavailable, Walmart offers competitive prices, and will even price match competitor prices.

Another appealing aspect of the Walmart baby registry is the welcome box filled with newborn and postnatal essentials. Sadly though, there is no completion discount as we have with some of our other best baby registries like Amazon or Target.

5. Pottery Barn: Best Baby Registry for Nursery

Pottery Barn Kids baby registry creation page

OVERALL RATING

7.0 out of 10 BGE rating


The Pottery Barn Kids Baby Registry is the Best Baby Registry for Nursery Decor. They offer a variety of high quality baby items and also some really cute decor items for your nursery.

DETAILED RATING

Ease of Use: Parent

8 out of ten rating

Ease of Use: Gifter

8 out of ten rating

Product Selection

5 out of ten rating

Deals & Discounts

7 out of ten rating

Returns & Exchanges

7 out of ten rating

PROS

  • Cute and high quality items!
  • Some physical locations for in-person.
  • Completion Discount of 15%.

CONS

  • Limited 90 day return policy (from the date of your event or purchased date).
  • Items are expensive.
  • No welcome box.
Create an Pottery Barn Registry

One of the main advantages of the Pottery Barn baby registry is the brand’s reputation for quality and timeless design. They provide several categories of baby items, including strollers, car seats, and high chairs (although their selection may not be as large as Amazon’s).

Although they lack a welcome gift as we see with some of the other best baby registries, the Pottery Barn Baby Registry offers a 15% completion discount that can be used two months prior and 6 months after your event date. They also have a variety of stores in the United States, if you are lucky enough to be near one for an in-person experience.

6. Etsy: Best Baby Registry for Custom Items

Etsy's baby registry page

OVERALL RATING

5.0 out of 10 BGE rating


The Etsy Baby Registry is the Best Baby Registry for Homemade or Custom baby items. We may not recommend it as a standalone registry from our best baby registries list, but if you enjoy supporting smaller shops Etsy may be the perfect second baby registry!

DETAILED RATING

Ease of Use: Parent

8 out of ten rating

Ease of Use: Gifter

8 out of ten rating

Product Selection

5 out of ten rating

Deals & Discounts

1 out of ten rating

Returns & Exchanges

3 out of ten rating

PROS

  • Cute and unique baby items!
  • Supporting smaller shops.

CONS

  • Return policy depends on the seller.
  • Shipping costs.
  • No welcome box.
  • No completion discount.
Create an Etsy Registry

With Etsy’s range of handmade and one-of-a-kind baby products we find it to be a great option for families looking for an alternative baby registry option. Not only can you register for personalized items, but you get the opportunity to support small businesses and artisans.

However, the Etsy baby registry also includes downsides such as shipping costs, varying product quality, and return policies. It’s important for parents-to-be to carefully read reviews, communicate with sellers, and ensure they are comfortable with the reputation and reliability of each seller they choose to include in their registry.

Methodology: How we test and chose the best baby registries

We’ve tried the most popular and best baby registries over the past few months, both in-store and online. So we have a pretty good idea of what you should look for in choosing the best baby registries. Here are the features that you should expect from the best baby registries:

  1. Ease of use for the parents
    1. Easy to create the registry
    2. Quickly add, edit or remove items
    3. Share your registry
    4. Track for thank you’s
  2. Ease of use for the gifters
    1. Easy to find
    2. Easy to navigate and purchase an item
    3. Selection of gifting options
  3. Quality and selection of products
    1. Provide a variety of quality items
    2. Ensure products are at a competitive price
  4. Save money with good deals and discounts
    1. Welcome box
    2. Completion Discount
    3. Shipping costs
  5. Return and exchange policy
    1. Exchanging or returning items hassle-free
Best Baby Registries features considered when ranking the Best Baby Registries
Features considered in our rankings for the Best Baby Registries.

A stellar baby registry should go above and beyond, offering a range products as well as a variety of perks. Our preference for the best baby registries also lies with baby registries that also allow contributions towards pricier items, also known as group gifting.

Taking these features into consideration, we thoroughly evaluated and ranked the most popular and best baby registries. After extensive testing, Amazon stands out as a top choice, due to its widespread familiarity among friends and family, coupled with an extensive selection of baby items.

It’s important to note that each of the baby registries we tested had its own set of advantages and disadvantages. In cases where one registry falls short of meeting your specific needs, we highly recommend considering two registries to ensure all your requirements are catered to.

Best Baby Registry checklist gifts - Baby Gear Essentials
  • What are the best baby registries?

    Finding an amazon baby registry via the search

    The Amazon Baby Registry is the best baby registry due to product selection, perks and familiarity.

  • Which baby registry has the best return policy?

    The Target Baby Registry has the best return policy, of up to one year!

  • Which baby registries offer group gifting?

    Registries such as Amazon and Babylist allow group gifting. Group gifting is when baby registries allow gift-givers to each contribute to a higher priced item.

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